Privacy Policy

1. Introduction

The Vector Agency ("we", "us", or "our") is a marketing consultancy operating in Australia. We are committed to protecting your personal information and your right to privacy.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.thevectoragency.com or engage our services. Please read it carefully. If you disagree with its terms, please discontinue use of our site.

2. Information We Collect

Information You Provide Directly

We may collect personal information that you voluntarily provide when you:

• Fill out a contact or enquiry form on our website • Book a consultation or strategy session • Subscribe to our newsletter or mailing list • Engage us as a client

This may include your name, email address, phone number, company name, job title, and any other information you choose to provide.

Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

• IP address and approximate location • Browser type and version • Pages visited and time spent on each page • Referring website or source • Device type and operating system

This information is collected through cookies and similar tracking technologies (see Section 6).

3. How We Use Your Information

We use the information we collect to:

• Respond to your enquiries and provide customer support • Deliver and manage the marketing services we have been engaged to provide • Send you relevant updates, newsletters, or marketing communications (with your consent) • Improve our website, services, and user experience • Comply with legal obligations • Detect and prevent fraud or unauthorised activity

We will not use your information for any purpose incompatible with the reason it was collected without first seeking your consent.

4. Legal Basis for Processing

We collect and process your personal information on the following bases:

• Contract performance: to deliver services you have requested or engaged us for • Legitimate interests: to improve our services and communicate relevant information • Consent: where you have expressly opted in (e.g., newsletter subscription) • Legal obligation: where required by applicable law

If you are located in the European Economic Area (EEA), this processing is conducted in accordance with the General Data Protection Regulation (GDPR).

5. Sharing Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information with:

• Service providers: trusted third-party platforms that help us operate our business (e.g., email platforms, CRM tools, analytics providers), subject to confidentiality obligations • Professional advisers: accountants, lawyers, or insurers where necessary • Regulatory authorities: where required by law or to protect our legal rights

All third parties are required to maintain the confidentiality and security of your information and to use it only for the purposes we specify.

6. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to enhance your browsing experience. These include:

• Essential cookies: required for the website to function • Analytics cookies: to understand how visitors use our site (e.g., Google Analytics) • Marketing cookies: to deliver relevant content and measure campaign effectiveness

You can control or disable cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our website.

7. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements.

Client records are generally retained for 7 years in accordance with Australian tax and business record requirements. Marketing contact data is retained until you unsubscribe or request deletion.

8. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These include secure data storage, access controls, and encrypted communications where applicable.

While we take reasonable precautions, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security of your data.

9. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: request a copy of the personal information we hold about you • Correction: request correction of inaccurate or incomplete information • Deletion: request deletion of your personal information, subject to legal obligations • Objection: object to certain types of processing, including direct marketing • Portability: request transfer of your data in a structured, machine-readable format (EEA users) • Withdrawal of consent: withdraw consent at any time where processing is consent-based

To exercise any of these rights, please contact us at ashley@thevectoragency.com. We will respond within a reasonable timeframe and in accordance with applicable law.

10. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.

11. Children's Privacy

Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The updated version will be posted on this page with a revised "Last Updated" date. We encourage you to review this policy periodically.

13. Contact Us

The Vector Agency Email: ashley@thevectoragency.com Website: www.thevectoragency.com Location: Sydney, New South Wales, Australia

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.